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Porters Five Forces prompt using ChatGPT

As part of my series of prompts for business owners, here is a prompt that does a Porters Five Forces Analysis.

This prompt can be used to generate a Porter’s Five Forces Analysis for a topic such as the Sustainable Farming. The prompt is constructed to Act as a Business Consultant and provide analysis in a structured format.

Different topics can be catered for by changing the following line:

The {topic} is "Sustainable Farming."

Here is the entire prompt

Act as a Business Consultant from a top management company.
I want you to generate a Porter's Five Forces Report on {topic}.

The {topic} is "Sustainable Farming"

Layout the Porter's Five Forces in the following format.
Give reasons why a point is included in the Porter's Five Forces.
Make the list compelling and professional.

# {topic}
## Porter's Five Forces
[introduction and definition about {topic}]

### 1. Competition in the Industry
[list about competition in the industry, bold - maximum of 4]

### 2. Potential for New Entrants
[list of factors about Potential for New Entrants, bold - maximum of 4]

### 3. Power of Suppliers
[list of factors about power of suppliers, bold - maximum of 4]

### 4. Power of Customers
[list of factors about power of customers, bold - maximum of 4]

### 5. Threat of Substitutes
[list of factors about threat of substitutes, bold - maximum of 4]

### Conclusion
[conclusion about {topic}]

And here is a sample of the output

Sustainable Farming

Porter’s Five Forces

Sustainable farming refers to the practice of cultivating crops and raising livestock in a manner that promotes environmental stewardship, economic viability, and social equity. It aims to minimize the negative impact on the ecosystem while maintaining long-term productivity and profitability.

1. Competition in the Industry

  1. Existing Sustainable Farming Businesses: The competition among existing sustainable farming businesses is an important factor. The number of competitors, their market share, and their strategies impact the overall competitiveness of the industry.
  2. Conventional Farming Methods: Conventional farming practices can be seen as a direct competition to sustainable farming. The availability and affordability of conventionally produced food products can affect the demand for sustainable farming products.
  3. Organic Farming Industry: The organic farming industry, which shares similar goals of environmentally friendly and sustainable practices, can also be considered as competition. The market dynamics and growth of the organic farming sector can influence the sustainable farming industry.
  4. Market Differentiation: The ability of sustainable farming businesses to differentiate themselves based on certifications, branding, and unique value propositions can impact competition. Businesses that offer specialized sustainable products may face less direct competition.

2. Potential for New Entrants

  1. Capital Requirements: The level of capital required to enter the sustainable farming industry can affect the potential for new entrants. Higher capital requirements, such as investments in equipment, land, and infrastructure, can act as barriers to entry.
  2. Government Regulations: The presence of regulations, permits, and certifications related to sustainable farming practices can impact the ease of entry for new businesses. Compliance with specific standards may pose challenges for new entrants.
  3. Knowledge and Expertise: Sustainable farming practices require specialized knowledge and expertise. The availability of skilled individuals and the need for technical know-how can influence the entry of new players into the industry.
  4. Economies of Scale: Established sustainable farming businesses may have economies of scale that provide cost advantages. New entrants may struggle to achieve similar efficiencies, affecting their ability to compete effectively.

3. Power of Suppliers

  1. Access to Inputs: The availability and cost of key inputs such as seeds, fertilizers, and equipment can influence the power of suppliers. Sustainable farming businesses need reliable and sustainable sources of inputs to maintain their practices.
  2. Supplier Concentration: If there are limited suppliers of critical inputs, it may give them more bargaining power. Higher supplier concentration can result in higher prices or reduced availability of necessary inputs.
  3. Supplier Relationships: Strong relationships with suppliers can enhance the power of sustainable farming businesses. Long-term partnerships, volume commitments, and mutual trust can provide advantages in terms of pricing, quality, and availability of inputs.
  4. Sustainability Standards: Suppliers’ adherence to sustainability standards and certifications can impact the power dynamic. Sustainable farming businesses may prefer suppliers who share their values and provide environmentally friendly and ethically produced inputs.

4. Power of Customers

  1. Consumer Awareness and Demand: The level of consumer awareness and demand for sustainable farming products influences the power of customers. Higher demand and willingness to pay a premium give customers more leverage in influencing pricing and product offerings.
  2. Price Sensitivity: Price sensitivity of customers to sustainable farming products can impact their bargaining power. If customers are highly price-sensitive and not willing to pay a premium, it may limit the power of sustainable farming businesses.
  3. Access to Information: The availability of information about sustainable farming practices and product attributes empowers customers. Transparent labeling, certifications, and traceability can give customers the ability to make informed choices, affecting the power dynamic.
  4. Switching Costs: The costs and effort associated with switching to alternative products or suppliers can impact the power of customers. If customers face high switching costs, they may have limited options and less bargaining power.

5. Threat of Substitutes

  1. Conventional Farming Methods: Conventional farming methods can be seen as substitutes to sustainable farming. The availability and affordability of conventionally produced food products can pose a threat to the sustainable farming industry.
  2. Alternative Food Sources: The emergence of alternative food sources, such as lab-grown meat or plant-based protein products, can present substitutes to traditional livestock farming. The market acceptance and adoption of these substitutes can impact sustainable farming.
  3. Imported Products: Imported food products, including those produced using conventional methods, can act as substitutes. The competitiveness of imported products in terms of pricing and quality can influence the threat they pose to sustainable farming products.
  4. Changing Consumer Preferences: Changing consumer preferences for different types of food products and production methods can create opportunities for substitutes. If consumers shift towards alternative products that do not align with sustainable farming, it can pose a threat to the industry.


The sustainable farming industry faces competition from conventional farming, organic farming, and within the industry itself. The potential for new entrants depends on factors such as capital requirements, government regulations, and economies of scale. The power of suppliers and customers is influenced by factors like access to inputs, consumer awareness, and switching costs. The threat of substitutes comes from conventional farming methods, alternative food sources, imported products, and changing consumer preferences. Understanding these forces is crucial for sustainable farming businesses to develop strategies that capitalize on opportunities, mitigate risks, and maintain a competitive edge in the industry.